BLOG
UIMN.ORG Stands Ready to help Minnesotans
The UIMN.ORG website is helping Minnesotans affected by the COVID-19 Pandemic find the information they need about Unemployment Insurance benefits.
April 9, 2020
Reading time: 3 min
|
Digital Experience Strategy
In 2012, High Monkey worked with Minnesota DEED, specifically the Unemployment Insurance team, to completely redesign the UIMN.ORG website. In the past few weeks, the UIMN.ORG website has been mentioned in press conferences by Minnesota's Governor Walz, DEED Commissioner Grove, and multiple other organizations and media outlets as the best online resource for unemployment insurance information. Paralleling the national trend, countless Minnesotan's are facing job loss or a temporary disruption of their employment due to the COVID-19 Pandemic.
We wanted to share a bit of background about the UIMN.ORG website and why it meets such a critical need at this time. Just a note of clarification - our work was limited to this public facing website, the system DEED uses to process unemployment claims is a separate thing.
When we began the UIMN.ORG redesign project, the DEED Team had several goals; make the website easier to navigate, give it a 'less governmental' look, and make finding information intuitive. We conducted a number of usability studies with fellow Minnesotans who had been recently laid off and needed information about how to apply for Unemployment Insurance benefits. A woman in her 50's told us, "I just want to know if I'm going to be okay." Her comment became a touch-stone for the entire project. We had to design a website that was easy to use that would give visitors a sense of confidence that they could find the information they needed about applying for UI benefits, the process, and what to expect.
The UIMN.ORG website's design, layout, and navigation has remained essentially unchanged since 2012. Yes, we are proud of the work we did on the website. But, the greatest reward is that we played a part in helping our friends and neighbors in a time of great stress. We hope they feel that things are going to be okay.
Visit the UIMN Website!
Latest Blogs
| Digital Experience Strategy
Welcome to High Monkey's new website!
High Monkey has a brand-new website! See why we redesigned it, how we built it, and what’s new in our smarter, more intuitive digital home.
March 24, 2025
Reading time: 5 min
| Business Process & Collab.
Elevate your productivity with this OneNote Kanban Board strategy
Boost your efficiency with our OneNote Kanban Board strategy. Perfect for anyone looking to streamline their task management and enhance productivity with practical, easy-to-implement tips.
March 23, 2025
Reading time: 7 min
| DIgital Experience Strategy
Discussing Stupid gets a fresh new look for Episode 11
Discover how Discussing Stupid leveled up with a fresh new look in Episode 11—new colors, a refined intro, and a branding update to enhance the experience.
March 18, 2025
Reading time: 5 min
Your success story starts here
Contact us for a free consultation, and let’s work together to build a strategic plan that tackles your challenges and lifts your organization to a new level.