PORTFOLIO - ROYAL CREDIT UNION
Building a future-ready digital experience for RCU members
High Monkey helped Royal Credit Union deliver a seamless, award-winning digital experience for its members.
Royal Credit Union | Launched 2020
About the client
Royal Credit Union® is a not-for-profit financial cooperative serving over 300,000 members across Wisconsin and Minnesota. RCU offers a comprehensive range of financial services and is recognized for its significant community impact.
Founded 1964 | 300,000+ members | $5 billion in assets
The challenge
Royal Credit Union needed a modern, scalable website to support its expanding membership and growing suite of services. Their goal was to provide members with a seamless online experience while addressing operational inefficiencies on the backend.
Key challenges
Scalability: The previous website struggled to handle the increasing demand and complexity of RCU’s offerings.
Member experience: Members were frustrated by slow load times and difficulty navigating the site.
Operational efficiency: Updating content like rates, disclosures, and alerts was time-intensive and prone to errors.
Search functionality: Finding branch and ATM locations was cumbersome and did not meet members’ needs.
RCU.org homepage in 2017, prior to redesign
Our approach
The High Monkey team partnered closely with RCU to deliver a flexible, scalable website tailored to their members’ needs. Through strategic planning, cutting-edge tools, and a collaborative effort, we created a solution designed for long-term success.
Discovery & planning
We collaborated with RCU to understand their goals, challenges, and priorities, creating a clear roadmap.
Custom development
Leveraged Kentico MVC to build a scalable, efficient website with reusable components for seamless updates.
Enhanced search integration
Integrated Squiz Funnelback Search to improve member navigation and ensure quick, accurate results.
Collaboration & testing
Worked alongside RCU’s digital experience team to refine features, ensuring the solution met all goals.
Results and impact
RCU’s redesigned website delivered exceptional outcomes for both members and staff. By improving user experience, enhancing search functionality, and streamlining content management, the project has transformed how RCU engages with its members and manages its digital operations. This new platform ensures scalability and efficiency, setting RCU up for sustained success in the digital age.
Key metrics
35% Increased Member Engagement: Within the first 3 months of launch.
54% Quicker Content Updates: Due to streamlined CMS modules.
123.5K New Users: Thanks to bolstered search engine optimization.
-68.5% Bounce Rate: Due to people enjoying their browsing experience.
View all traffic, performance, and engagement metrics from the redesign here.
RCU.org gets a transformation
Award winning
RCU’s redesigned website received national recognition with the prestigious 2020 CUNA Diamond Award, honoring its excellence in delivering an exceptional digital experience.
This accolade, presented by the Credit Union National Association, underscores the transformative impact of RCU’s new platform, which seamlessly combines member engagement, operational efficiency, and cutting-edge design. High Monkey proud to have played a part in their growth.
Check out RCU’s website here.
2020 CUNA Diamond Award Winner Badge
I have worked with High Monkey for well over five years on numerous website development projects, search strategies and initiatives. They have the unique ability to take a look at project requirements, listen, ask questions and then add into the mix the vast diversity of knowledge, skills and abilities to make the final product outstanding. I would highly recommend working with them on any digital workplace initiative.
PAM H.
Chief Digital Experience and Marketing Officer, RCU
Your success story starts here
Contact us for a free consultation, and let’s work together to build a strategic plan that tackles your challenges and lifts your organization to a new level.