About the client

State of MN logo

The Minnesota Department of Employment and Economic Development (DEED) is the state’s principal agency for workforce development, providing vital resources for job seekers, businesses, and communities. UIMN.org serves as the primary portal for Minnesotans applying for Unemployment Insurance (UI) benefits and for employers managing UI-related tasks.

Annual Visitors: 250,000+ | Service: Temporary partial wage replacement

Minnesota State Capitol3 loons swimming in a lakeBird's-eye view of the Minneapolis skyline

Project details

DEED sought to enhance the UIMN.org website to better serve Minnesotans navigating unemployment. The redesign focused on usability, content accessibility, and process clarity, ensuring that both job seekers and employers could easily find and understand critical information.

Key requirements

  • UX testing– Conducted real-user testing with recently laid-off individuals to refine the site’s ease of use.

  • Content consolidation Simplified and reorganized complex UI information to enhance accessibility.

  • Infographic-based Navigation Transformed complicated processes into clear, visual guides for easier comprehension.

  • Accessibility & Compliance – Ensured the website met ADA compliance and was fully optimized for mobile and desktop users.

The UIMN.org website in 2011, prior to rebuild

The UIMN.org website in 2011, prior to rebuild

Our approach

High Monkey worked closely with Minnesota DEED to develop a highly intuitive, accessible, and user-first digital platform that instills clarity and confidence in users navigating the UI process.

An icon of a webpage with interconnected blocks, representing structured and exact development.

User-centered design & testing

Conducted usability testing with recently laid-off individuals to gain real-time feedback on pain points. We prioritized clarity and ease of navigation to reduce user stress during an already difficult time.

A magnifying glass over a webpage with data elements, symbolizing search and resource optimization.

Content strategy & simplification

Reorganized UI information to be clear, digestible, and structured for different user types (job seekers vs. employers). We also balanced legal and procedural accuracy with a conversational, easy-to-understand content style.

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Visual process simplification

Converted complex, text-heavy UI processes into infographic-based workflows, helping users understand next steps at a glance.

A checklist, document, and hand clicking a button, representing accessibility and compliance measures.

ADA compliance & accessibility

Designed the platform using best practices in accessibility, ensuring the site was fully ADA compliant. We also optimized for mobile usability, allowing users to navigate the UI process on any device.

Results and impact

The redesigned UIMN.org website successfully delivered a clearer, more accessible experience, helping both job seekers and employers navigate unemployment processes with confidence.

Key outcomes

  • Optimized user experience – A streamlined navigation structure and intuitive interface make it easy for users to find leadership tools, research, and events.

  • Key infographic implementation – Transformed complicated processes into clear, visual guides for easier comprehension.

  • Improved content accessibility – Built on Kentico 13 MVC, the site ensures quicker load times, improved responsiveness, and long-term scalability.

  • Enhanced search & mobile optimization Wiley’s team can now efficiently update content, manage events, and maintain resources without technical roadblocks.

A collage of redesigned UIMN.org web pages displayed at an angle.

The redesigned UIMN.org website after it's completion 

Standing the test of time

The UIMN.ORG website underwent a complete overhaul with a strong focus on user-centered design principles. High Monkey's approach prioritized customer service, mobile device access, and accessibility.

To read more about this process of ours and how our people-centered practices have stood the test of time for UIMN.org, check out our blog here!

The UIMN.org website today

The UIMN.org website today

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When confronting difficult SharePoint challenges, we usually ask ourselves – or each other, “What would High Monkey Do?” I know that sounds a bit silly, but it really works. We appreciate the guidance and wisdom you have given us over the years – and you know we still call you with the really tough questions.

SARA R.

Business Design & Technology Director

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A wide-angle collage of rebuilt UIMN.org pages.

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